The Best Ways to Make Money in the Pickleball Industry in 2024

20 Pickleball Businesses and Side Hustles to Start in 2024

best ways to make money in the pickleball industry in 2024

20 Pickleball Businesses and Side Hustles to Start in 2023

The pickleball landscape is changing rapidly. New players are showing up to courts daily. New courts and facilities are being built across the country. The major entities are fighting for talent, prominence and financial gain. And, amateur pickleball teams and leagues are being formed at a rapid pace.

As more people are becoming interested in playing pickleball, additional pickleball opportunities are being created as well. So, it seems like now is a good time to either start a pickleball business or get more serious about the pickleball business that you already have. And, it's my belief, that pickleball coaches can do more than trade their time in the sun for money.

Here are 20 ways that pickleball enthusiasts are now making money, whether engaging in side hustles or starting a pickleball business:

  1. Pickleball Coaching: If you have experience and knowledge in pickleball and good people skills, you might consider offering pickleball lessons to individuals and small groups. Or, you could package up your group lessons and offer 90-minute to 3-hour pickleball clinics.

  2. Pickleball Camps & Clinics. If you're already providing pickleball coaching and feeling a bit overworked, it might be time to consider creating a camp or clinic at a local facility that allows reservations. You'll be able to work with more players than 1:1 pickleball coaching, but you may also need to contract with other pickleball coaches to ensure participants have a good experience.

  3. Hosting Competitive Tournaments: Taking on the role of Tournament Director certainly isn't for everyone. But along with a little risk, great organizational skills, a desire to assemble a team to help you and a willingness to keep marketing your event, you could also set yourself up for decent rewards.

  4. Participating in Tournaments with Cash Payouts. More and more tournaments are starting to offer cash prizes to winners. Sometimes, cash prizes are just for Pros, and sometimes they're awarded to amateurs as well.

  5. Pickleball Festivals. You could host and organize a pickleball event with competitive play, social play, guest instructors, exhibition matches, discussions, food & beverages and more.

  6. Handmade Products. If you are creative or artistic, you could design and make hard-to-find products such as pickleball towels or socks with custom embroidered names, pickleball paddle-shaped charcuterie boards or pickleball jewelry.

  7. Pickleball Content. If you like to write, you could write a pickleball blog. If you're comfortable in front of a camera and like to edit video, you might want to create videos for YouTube or TikTok. Or, if you have a gift of gab but don't want to be on screen, a podcast might be a good fit. Some people monetize their content by periodically interjecting sales plugs whereas others prefer ad revenue or sponsorships.

  8. Pickleball Merch: We're all aware of the opportunities available regarding pickleball paddles, balls, clothing, backpacks, water bottles, etc. These items can be sold locally, online via your shopping cart or by renting a booth at a tournament.

  9. Unique Products & Accessories. These items could include paddle rotation racks, medal holders, pickleball bag tags, pickleball trivia, pickleball puzzles, etc.

  10. Mobile App. More and more pickleball apps are coming to market, and we're sure there's space for many more. Players want simple budget-friendly apps for scoring, round robins, ladders, sign-ups, etc.

  11. Photography and Videography. Players love to see action shots of themselves during pickleball tournaments, but it doesn't seem like there are enough pickleball photographers across North America. Seems like there could be a market for pickleball videographers who also have the gift of analyzing play and providing feedback to amateurs (or partnering with a pickleball coach who could).

  12. Sponsorships. This one is fairly obvious. Sports Professionals are quick to look for sponsors. And, businesses wanting more exposure look for players and tournaments to sponsor. Sponsorships and partnerships are happening more than ever before right now. But influencers may also be able to get sponsored for their unique or popular content.

  13. Becoming a Pickleball Pro. Finally, the top pros are benefiting from having money on the line during large tournaments. Aside from their winnings, they may receive opportunities for brand partnerships including paddles, clothing, shoes, water bottles, court surfaces, balls, pickleball facilities, pickleball trips and more. We've recently heard that sports agents are now looking to represent pickleball pros as well.

  14. Pickleball Leagues. Different types of pickleball leagues are forming all across North America right now, and some leagues and league events include prize money. Professional athletes and other celebrities are starting to get involved in pickleball leagues. League organizers are starting to make a bit of money, too.

  15. Pickleball Facilities. It seems like a new indoor, outdoor or combination pickleball facility is announcing its opening every few days. Facilities can earn revenue by offering various memberships, charging for court reservations (and perhaps each player on that reservation as well), pickleball equipment, parties, tournaments and more.

  16. Pickleball Court Contractor. Seems that the building of tennis courts has slowed down, and tennis courts are being changed into pickleball courts. And, as public courts continue to get more crowded, many pickleball players with land and the means are building private courts.

  17. Pickleball Fitness Program. Some fitness experts and personal trainers are offering fitness programs exclusively marketed to pickleball players. These programs often include cardio, strength training and footwork drills, and some have prevention in mind.

  18. Destination-based Pickleball Camps & Clinics. Now that people are starting to travel more, many pickleball instructors are taking their clinics on the road to tropical locations and abroad. This is a great way to pickleball enthusiasts to get to know their pickleball coaches better.

  19. Pickleball Travel Agency. These days there are many opportunities to go on a pickleball adventure on land or at sea. Whichever type of trip you choose to go on and wherever you go, the emphasis is on, of course, playing pickleball, but also socializing with new pickleball players over food and beverages. And, pickleball travel agents are making it happen without you having to do the legwork yourself.

  20. Training Programs. For those who live outside of major cities or don't want to travel for a pickleball clinic, online pickleball training programs are now available with lots of training videos. Some providers charge a flat fee while others have created a subscription plan.

  21. Affiliate Marketing. Some pickleball enthusiasts are earning commissions by promoting pickleball products through affiliate marketing programs as well as ad placement.

Do any of these pickleball business ideas resonate with you? If you're thinking of starting a pickleball business, or want to grow the one you already have, check out the free 100-point Pickleball Business Start-Up Checklist. This won't be available forever, so grab yours now!

Remember that making money in any industry, including pickleball, will require hard work, dedication, and a passion for the sport.

By Jennifer Corbin, Your Pickleball Business Coach. Grow your business in the least amount of time, energy, money and stress with an expert business coach. Since 1994, have provided professional coaching, training and speaking services to thousands of professionals, small business owners, entrepreneurs, corporate employees, managers, leaders and C-suite executives. Also co-wrote three university-level textbooks on personal and corporate coaching by a well-known publisher. // After accumulating 3M road warrior air miles, enjoying semi-retirement and playing, discussing and thinking about all things pickleball. // USAP Ambassador | PPR Certified Coach

If you're thinking of starting a pickleball business, or want to grow the one you already have, check out the free, comprehensive 100-point Pickleball Business Start-Up Checklist.